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Bloom-Smith: Identifying the Drivers of Social Entrepreneurial Impact/Test of SCALERS

Abstract

The scaling of social entrepreneurial impact is an important issue in the field of social entrepreneurship. While researchers have focused relatively little theoretical and empirical attention on scaling, a recently proposed set of drivers of scaling – incorporated into what has been labeled the SCALERS model – may provide guidance for new theoretical and empirical work on scaling of social impact. In this study, prior work on the drivers of scaling is extended by adding to the theoretical foundations upon which the SCALERS model is developed and by providing an initial empirical test of the SCALERS model. Initial empirical support is found for the SCALERS model of scaling social entrepreneurial impact.

KEY WORDS: Social entrepreneurship, scaling, organization capabilities, social impact, nonprofit, social enterprise, social capital, human capital, political capital, new venture growth

Introduction

Nearly every problem has been solved by someone, somewhere. The frustration is that we can’t seem to replicate [those solutions] anywhere else. (Former US President, Bill Clinton, quoted in Olson 1994, p. 29)

The challenge of how to scale social impact efficiently and effectively has become a key issue for both practitioners and researchers of social entrepreneurship (Bradach 2003, Dees et al. 2004, Bloom and Dees 2008).

Managers of social entrepreneurial organizations – and the donors and agencies that fund and support them – are eager to learn how to take a program that has helped to resolve a social problem in a limited way and then scale it up so that the program’s impact on society becomes wider (i.e. helps more people in more places) and deeper (i.e. reduces the problem’s negative effects more dramatically). Can a high-quality, cost-effective, local program that fosters, for example, drug rehabilitation or recycling be scaled up to create significantly less drug abuse or solid waste around the world?

To date, the field of social entrepreneurship has dedicated relatively little theoretical and empirical work to the study of scaling of social impact. The theoretical work has largely focused on the development of practitioner frameworks. In the same way, the empirical work that has been done, specifically to understand the drivers of successful scaling for social entrepreneurial organizations, has been limited, with most of it utilizing comparative case-study approaches (Alvord et al. 2004, LaFrance et al. 2006, Sharir and Lerner 2005, Grant and Crutchfield 2007). While this work has generated some provocative theoretical insights, more complete theorizing and empirical tests of theories have been relatively limited (Sherman 2007). The limited theoretical and empirical work is regrettable since the scaling of a social innovation offers the potential to greatly expand the social value of the innovation to a greater number of beneficiaries. In this way, it is arguably one of the most, if not the most, important dependent variables in the field of social entrepreneurship.

One important exception to the limited theoretical work is the emerging work of the SCALERS model (Bloom and Chatterji 2009). Drawing on previous research on scaling and on case studies and theoretical notions from strategic management, organizational behavior and marketing, the SCALERS model, shown in Figure 1, identifies seven different potential drivers of scaling social impact. These drivers of social impact are: Staffing, Communicating, Alliance-building, Lobbying, Earnings-generation, Replicating and Stimulating market forces, and form the acronym, SCALERS.

Similar to the PIMS research agenda, which focused on identifying factors associated with differences in business performance (Buzzell 2004, Farris and Moore 2004), the SCALERS model has the potential to open up important opportunities for both theoretical and empirical work on scaling of social impact. However, to provide the platform for a research stream of scaling social impact, the SCALERS model needs additional theoretical work and the initial development and testing of measures to assess its predictive validity. In this study, prior work on the identification of drivers of scaling is extended in two important ways. First, this paper adds to the theoretical foundations upon which the SCALERS model is developed. In the process, the similarities and differences between scaling within social entrepreneurship and growth within commercial entrepreneurship are also highlighted. Second, the paper provides an initial empirical test of the SCALERS model. Specifically, it examines both the reliability and validity of the measures and the predictive validity of the constructs of the SCALERS model with a large-scale sample of more than 500 social enterprises in the United States.

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Harries, Hodgson, Noble: Creating Your Theory of Change – NPC’s Practical Guide

Foreword

NPC’s theory of change

I first became aware of the term theory of change during NPC’s research into campaigning, which led to the publication of Critical masses in 2008. It seemed like a valuable concept, capturing a causal model of an organisation’s work, and the links between its activities and the outcomes sought. But I met with scepticism from colleagues who feared it would be of little practical value: there was a perception that it was just evaluation jargon.

I am glad to say that this initial scepticism has been found to be entirely unwarranted. Since NPC first began to explore using theory of change to work with charities around impact measurement and strategy, it has become a core component of our work. We have found it to be enormously useful in helping charities to articulate what it is that they do and why: what they are trying to achieve, and how their strategies aim to get them there.

Today, we recommend that all social purpose organisations—charities and funders, social enterprises and investors—build their work on a theory of change. It is at the heart of strategy. It is the foundation for the development of an impact measurement framework. It should be the cornerstone of attempts to work out whether and how well you are achieving your mission. NPC’s approach to impact measurement, set out in our Four pillar report, is built around the concept of theory of change.

Of course, a theory of change is only as useful as its practical application and we should not get lost in the quest for theoretical perfection. But taken at face value, as a theory to explain how your work is supposed to function, it is immensely powerful. For us in the charity sector, committed to achieving the best possible outcomes for those we aim to serve, it helps test whether our understanding of the world is backed up by what happens in reality. Theories of change, therefore, should not be static—they evolve and improve as our understanding and knowledge is advanced by evidence and observation.

NPC published its first paper on theory of change in 2012, and it has since become our most popular publication, downloaded more than 13,000 times. Theory of change is also our most popular training course, with 169 participants over the last two years. In our consulting we have worked directly with 47 clients to help them develop their own theories of change. While most of this work has been with charities, funders are increasingly seeking our help too. At the same time, we have seen growth in the wider theory of change market: other consultants and advisors have built up their own offerings to help social purpose organisations make use of the concept.

After a long time in development, NPC has also published its own theory of change. This process has helped us to understand the opportunities and the challenges developing a theory of change can present. As an evolving model of our work, it is sometimes hard to know when it is finished. And producing a theory of change is not the same as embedding it throughout our work, and using it to drive our strategy and impact measurement. We are on a journey with theory of change, as is the UK charity sector today.

I am delighted to mark this step with the publication of a new paper on theory of change, sharing the insights we have gleaned through our work with clients and partners. I hope it helps you get an even better grip on what is at the core of your work—what you are trying to achieve, and how you plan to get there.

Tris Lumley, Director of Development, NPC

Read the whole guide here: